Jamie Oliver Long Glow

Jamie Oliver, the well-known British TV-chef, has rendered his name to a series of high-end BBQ briquette products to be marketed throughout Europe.

Oliver is known for his youthful style, charisma and great cooking so it has been a natural choice to utilize these qualities in the marketing of high-end grill products. It’s a highly competitive market especially in Europe where the demand for superior quality briquettes puts focus on what’s actually inside the bag.

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